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News|Published Sep 17, 2026|2 MIN READ

Proax Achieves ABB Value Provider Status for Drives Products

Proax Achieves ABB Value Provider Status for Drives Products
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  1. Proax Achieves ABB Value Provider Status for Drives Products
  2. What AVP Authorization Means
  3. Strategic Win for Canada's Industrial Ecosystem

Proax is proud to announce its official recognition as an ABB Value Provider (AVP) marking a significant milestone in the company's commitment to delivering comprehensive drives expertise to Canadian customers. 

The AVP authorization recognizes Proax's demonstrated commitment to consistent quality, deep understanding of local markets, and technical support. As an official ABB AVP, Proax brings ABB's complete drives portfolio, including AC and DC drive systems, and motion control systems, directly to industry professionals across Canada with the reliability and local presence they depend on.

What AVP Authorization Means 

Proax's AVP status means the company is highly trained, regularly audited, and officially authorized to deliver technical support. This designation strengthens Proax's ability to serve the Canadian market with complete product knowledge, and the local support that drives efficient, productive operations. 

Strategic Win for Canada's Industrial Ecosystem 

This authorization is a key part of ABB Canada's local-for-local strategy, designed to strengthen service and presence across Canadian markets. By partnering with trusted national providers like Proax backed by ABB's global standard, Canadian operations benefit from proven energy-efficient solutions that help lower operating costs and reduce energy consumption, dependable reliability and uptime with local support when it matters most. 

"Being authorized as an ABB Value Provider is recognition of Proax's commitment to delivering world-class products and expertise to Canadian customers. This status strengthens our ability to serve our customers with complete product knowledge and the reliability that drives efficient, productive operations across Canada." – Stephen Daub, President, Proax Technologies 
“Proax joining as an AVP is exactly the kind of partnership we're looking for. They're committed, they know the market, and they are dedicated to enabling all industries to drive sustainable business growth” - Ryan Clancy, National Sales Director for Distribution, ABB, Motion Drive Products. 

Recently, Proax hosted Tuomo Hoysniemi, ABB’s Division President for Motion Drive Products, and the dedicated national account team on-site to celebrate this milestone, a testament to the strength of partnership built on people and shared commitment to customer success. 

Proax Technologies, is a leading Technical Automation Distributor that offers innovative product solutions in the areas of Automation and Robotics, Motion Control and Machine Safety; creating close relationships with our valued customers, vendors and employees. We've been in the marketplace for over 59 years and we continue to grow and expand our product line and services to meet our customer's needs. 

ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world’s industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 23,000 employees across 100 countries learn and improve every day. go.abb/motion 

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